A distinctive product range
Materials, colours and printing matched to your business.

The venue
On Piet Smitkade in Rotterdam-Zuid, Helai has welcomed guests with Afghan cuisine and hospitality since 2016. Rice platters, kebab and naan bring people together around the table. Warm colours, decorative lamps and velvet seating give the restaurant its distinctive interior, a setting where the details on the table deserve an identity of their own.
Visit the venue’s websiteThe products
Explore the product versions with the customer’s own artwork. Open a photo to see the printing in detail.

35 cl · empty glass · Helai logo engraving
Something like this for your business
Empty water glass · Helai logo engraving
Something like this for your business
White · 40 × 40 cm · 1/8 book fold · gold-coloured logo
Something like this for your businessProduct visualisations based on customer artwork. Lifestyle images are generated impressions; specifications are always confirmed with a product proof.
Bringing the brand to life
The Helai logo is the shared starting point. On the glasses, the swan and wordmark appear as a subtle frosted engraving. The white napkin carries the same recognisable artwork in a warm gold-coloured tone. Each material has its own finish, while the products come together as a coherent range.
The range pairs a 35 cl Allegra wine glass with an Esprit du Vin water glass and a white 40 × 40 cm Airlaid Economy napkin in a 1/8 book fold. The individual product photographs show each finish up close. Three lifestyle impressions based on Helai’s own interior photographs show how the pieces work together at the table.


Behind the scenes
A beautiful product range also needs to work during service and be easy to reorder. We guide material selection, print proofs and production, and discuss how stock and replenishment can fit daily operations.
Materials, colours and printing matched to your business.
We agree stock levels and repeat production based on usage.
Split deliveries at an agreed pace, according to your arrangements.
BrandTable · Proper Products
From the first design to stock replenishment. Tell us how you want to present your business and how your team works.
Discuss your product range
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